CAPTURE
Reach And ROI

You’ve arrived. At NAB Show, the preeminent event for the entire broadcast, media and entertainment industry, where you’ll experience a show floor full of transformative tech and tools. Exclusive education. And unmatched networking. Capitalize is one of three expansive, curated collections — and it’s your last stop traversing the content lifecycle!

This is where content meets commerce. Here you’ll find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Want to experiment with new digital tech to reach and retain new audiences? Want insider intel on how business models are changing due to market disruption? Whatever you seek, you’ll discover it here.

Use code MP05 for a FREE Exhibits Pass.

Capitalize

CEOs, COOs, CTIs, CIOs, CISOs, TV and radio professionals, media executives, advertising executives, marketing professionals, marketing strategists, data analysts, business executives, managers, directors, presidents, entrepreneurs, owners and so many other business types from virtually every sector.

Sound like you? Perfect, keep reading! If not, no worries. NAB Show is organized into three carefully curated collections spanning creation through consumption. There’s a place for you! Check out Create and/or Connect instead!

EXPLORE THE CAPITALIZE DESTINATION
Show Floor

Your journey through the entire content lifecycle starts here. There’s so much in store. Everything to unlock creativity and feel empowered awaits.

Capitalize lives in the West Hall and dives into AI/Machine Learning, Advertising and Media Sales Solutions, Data Analytics and more!

Need help navigating? Add a Show Floor Tour to your experience. We’ve done the legwork for you!

Use code MP05 for a FREE Exhibits Pass.

PARTICIPATING EXHIBITORS INCLUDE

What Will You Find In West Hall?

THE CAPITALIZE ZONE

The ultimate hub to hang with your community and get all your burning questions answered. Talk shop with peers. Hear from innovative brands. Access all-new techniques and solutions. And of course, simply find a spot to chill.

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CHECK OUT INTERACTIVE MONETIZATION

Discover “Show Know,” a revolutionary solution transforming TV viewing into an interactive, competitive experience. Powered by Microsoft and NVIDIA’s AI, it offers personalized content, engages fans, and opens new monetization channels.

LEARN MORE

CAPTURE
Exclusive Education

Capitalize offers unmatched educational programming for your specific role in the content economy. For the industry, by the industry. Hurry to secure your seat at the table for these!

Core Education Collection - Capitalize Series

Content for broadcast executives, advertisers, marketers, analysts and executives. Learn how to adapt, identify value, spot trends and really become one with your client. It’s all about the business of media, multiplatform solutions and next-gen tech fueling the content economy.

Devoncroft Executive Summit

Whether you are a supplier, buyer, or investor in the media technology sector, you won’t want to miss the eleventh annual Devoncroft Executive Summit: The Business of Media Technology.

Programming Everywhere

Programming Everywhere will explore the critical need for more programming across linear, syndication and streaming channels and how station groups and content producers are rising to the challenge with creative and adaptable solutions.

Use code MP05 for a FREE Exhibits Pass.

CAPTURE
More Goodness

There’s so much happening onsite! Much, much more. Beyond Capitalize, NAB Show has other experiences and show floor areas to explore. Check out a few of the highlights and get ready to dig in. Don’t hold back!

Enjoy onsite benefits including VIP lounge access with complimentary WiFi, access to select networking events and exclusive, digital content for one year. Only $99!

Immerse yourself in a supportive community where shared expertise drives innovation, providing not just networking opportunities but a deeper engagement with industry trends for forward-thinking startups and entrepreneurs.

Today’s global edge-of-the-art media technologies from government, academic and commercial R&D communities.

Power up your career, level up your leadership skills, and connect with a community of like-minded women in media and entertainment. This is a unique opportunity to focus on your personalized path in the industry.

CAPTURE
Content Economy
Capitalize will showcase fresh business models and transformational technologies to truly thrive in the lucrative content economy at the 2024 NAB Show. It reflects new realities for content creation within today’s media and entertainment industry.

Maybe you’re wondering about leveraging social as a TV platform? Augmenting your revenue streams by commercializing characters, background art, and GIF NFTs? (NAB Amplify has a great article on this! “Crypto Hollywood: Why Studios Are Backing Blockchain Projects”) Or perhaps you’re looking to leverage authentication to deliver enhanced services to your customers? Whatever it is, you’ll find it here.

CAPTURE
All Of This And more

Things change fast in this business. In the blink of an eye, the shutter of a lens. So don’t miss it!

Use code MP05 for a FREE Exhibits Pass.

Core Education Collection - Capitalize Series

Devoncroft Executive Summit

Programming Everywhere

#NABSHOW

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